Marketing | 1 – 4 Years | Cochin | 1 Position
Job Description
We are seeking a dynamic Presales and Marketing Associate who can effectively bridge the gap between technology, business, and marketing. The ideal candidate will support our sales teams through market research, presales documentation, and impactful communication, while also driving the company’s marketing initiatives from building social media marketing strategies to enhancing the visibility of our services.
Roles & Responsibilities
● Conduct in-depth research on target markets, competitors, and client segments to identify new business opportunities.
● Analyze trends in AI, IoT, and digital transformation to inform go-to-market strategies.
● Collaborate with US sales teams to prepare presentations, proposals, and product demos.
● Assist in designing go-to-market strategies and crafting clear, persuasive messaging for products and services.
● Create marketing collateral, case studies, and pitch decks highlighting key value propositions.
● Develop detailed use cases, workflows, and solution outlines that align technology with business goals.
● Work closely with technical and engineering teams to ensure consistent communication and strategy alignment.
● Contribute to strategic initiatives that drive international B2B business growth.
● Create engaging social media and marketing content to strengthen brand presence.
● Support digital marketing campaigns to improve brand awareness and lead generation.
● Provide sales operations support through the creation and management of performance reports.
Qualifications & Skills
● Master’s degree in Business, Marketing, Computer Science, or a related field.
● 1–2 years of experience in presales, business analysis, or marketing (preferably in IT or software domains).
● Knowledge of digital marketing strategies, including SEO, social media management and campaign analytics.
● Strong analytical, communication, and presentation skills.
● Proficiency in MS Office, PowerPoint, and CRM tools.
● Understanding of AI, IoT, or emerging technologies is an advantage.
● Creative mindset with the ability to simplify and present complex technical concepts effectively.